20.6.09

typical banners & posters

i hate to see badly printed banners & poster around my country.. which is always happening around me! Jonathan Cutrell from Fuel Your Creativity clearly stated what i want to tell those who made awful banners & buntings which is the 3 Deadly Sins of Print Design..

i know maybe most of those people don't really read blogs and don't study Art & Design.. they design their own buntings from MS Word perhaps, but if you happen to know some of them, please tell them about this post.. it's for their own sake.. if you want to advertise something and sell it, might as well you create a great poster and stop wasting your money printing pixelated ones.. it's good to stop humiliating yourself too..

the 3 Deadly Sins of Print Design are:
  • Designing in RGB Colour Mode - So let’s say your Macbook Pro and CS4 are speaking Spanish, but your printer is speaking English. What basically happens: the printer listens, hears the Spanish, and tries its best to interpret it. Now, despite the fact that your printer may have taken AP Spanish in high school, it still doesn’t know every word in the dictionario. (from Fuel Your Creativity)
  • Forgetting to use Rich Black - this mistake is so silly that it would be unforgivable if you do it..

  • Using wrong resolution - urgh! i hate this! it's soo annoying when people do this.. it represent a company that is lack of quality..


you can read for the complete examples, tutorials and reasons why you need to avoid doing these silly mistakes at Fuel Your Creativity..

images from Fuel Your Creativity

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