Bologna Motor Show Campaign
sexy chicks and cars! they're like boys favourite toys, right...?
quoted from The Cool Hunter:
"While Italians take cars seriously, it doesn’t mean they cannot have some fun with them. The advertising campaign for the special edition of the Bologna Motor Show 2009 takes full advantage of this. With toys in a retro home playing at taking themselves seriously — including Barbie-like dolls and toy cars and bikes — the advertising campaign pokes fun at the clichés about boys and their toys, hot girls and hot cars."
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