can't help to ignore the signs

sometimes during the process of designing something, we got distracted and divert away from the reason why we are designing it in the first place. these are series of posters created by Frank Chimero to help clarify a few thoughts he had about creative process. i FFFFound it.







and sometimes.. when we already know we're doing the wrong thing, we still do it anyway coz.. well.. we just don't care..