three sins in a box

was searching for interesting handle design for paperbags on TheDieline and saw this worth mentioning Wine Gift Box. they've won the award for The Dieline Awards: First Place - Wine, Beer, & Tobacco back in May.

quoted from TheDieline:
This is the first in a series of three sizes of boxes that contain one, two and three wine bottles each. Each box can accept two different sizes/forms of bottles of the same capacity. The three sizes are either combined together or separately and by stacking them a wine-rack is formed. Even a big wine-rack could be produced in this way. The shape of the box was chosen because it is sympathetic to the shape of the bottle and it also looks like a grape from one side when stack. The box has a handle and can be carried like a bag without the need for additional packaging. The use of Oak plywood as the main material was chosen because it makes references to the Oak barrels the wine matures in. The client logo appears on the box and on a label on the handle which also explains the concept and the way to reuse the box.

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