yellow, turquoise and red

The Future of the Book. from IDEO on Vimeo.

i love Alice the most! this video is so neat! it's boldly coloured and each of the apps has its own name that suits the functions of the apps. the voice over helps to set the tone and mood for the apps too. the colours used to represent the apps suits their features too.

quoted from Designer's Couch:
Meet Nelson, Coupland, and Alice — the faces of tomorrow’s book. Watch global design and innovation consultancy IDEO’s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books.

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