i've never seen cats soo comfortable in their own world.. IKEA Wembley released 100 cats in their store to promote IKEA 2011 catalogue to get a wider market.

quoted from MediaCafe:
"The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort," said Feh Tarty, creative director at Mother. "So we released a hundred cats in to the Ikea Wembley store, for real, to see where they went and what furniture made them happy."

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