and so the bicycle falls in love with the sewing machine...

...and made a series of 16 caps out of the relationship. haha.. true story ok.. this is The Bicycle Cap products made by a textile company, peSeta.



New Museum had an idea to randomly combine a bicycle and a sewing machine to make something because they thought the two of them had "feelings" for each other (??). that something turned out to be a bicycle cap. watch this to see how it all began..


this reminds me of how fun it is to be a designer that can create something lurid without having to be judged as a total weirdo. found the story on Design Work Life.