We visualized the redesigned School-Influenced Pin-Up style A3 poster as an advertisement full of precious things to be discovered. We want to achieve the adventurous feeling inside the student’s heart by integrating images that explains the activities that will be held at the English workshop.
so here's the outcome of last minute meetings and arranging and spending money at Master Art:
School Holiday Funtivities! Poster Ad for NiE English Workshop
here's the original ad that we thought it's too dull to be noticed by school students:
This ad sucks because:
- Boring Typefaces
- Dull Colours
- Looks unfinished
- Too many words
- Blurred image
- Images are small
- Not appealing to school student’s eyes
if you wna know more about the poster that we've redesigned, here's the brief explanations:
Member's Tasks:
Mein
- Distributing Tasks
- Report Writing
- Materials
- Typography
Dy
- Layout
- Heading
- Arranging Elements
- ‘Journey Through
- World Cultures!’ Graphics
Kamil
- Photography
- Arranging Elements
- ‘Let’s Debate!’ Illustrations
Yan
- Heading
- ‘Be A Chef!’ Graphics
- Arranging Elements
Haziq
- Photo Edit
- ‘Slogans & Tees’ Illustrations
Sheila
- Materials
- Arranging Elements
The advert shows:
- School Holidays English Workshop
- Organized by NiE New Straits Times
- Learning English through fun workshop
- Activities:
- Come and Debate with Me
- Slogans and Tees
- Journey Through World Cultures
- Chef for a Day
Objectives
- to improve the School Holiday Program advertisement
- to implant a better understanding of the advertisement among the students
- to inform and encourage the parents to send their kids to the English workshop
- to instill the feeling of excitement in the students’ minds and hearts
Scope
- Educational purposes
- to generate excitement in school students’ hearts while learning English by incorporating creativity
Target Audience
School Students
- Age : 7 – 15 years old
- Interested in learning English
- More attracted to images rather than words
Parents
- Read New Straits Times NiE Newspaper
- Concern about child’s future
Typography:
- Decorative
- Kiddy-like
- Adventurous
- Exciting
Words:
- Readable
- Short & Simple
- Catchy
- Fun
- Just English
Title Changed
- “Program Cuti Sekolah Bulan Mac” to ‘School Holiday Funtivities!’
- ‘Come Debate With Me’ to ‘Let’s Debate!’
- ‘Chef For A Day’ to ‘Be A Chef!’
All of the images were used to summarize all of the activities held at the English workshop. The colours signify each of the activities:
- Green: Venue, Time, Website
- Yellow: ‘journey Through World Cultures!’
- Purple: ‘Let’s Debate!’
- Orange: ‘Be A Chef!’
- Blue: ‘Slogans & Tees!’
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