AOL = LOL!

AOL reveals new logo
everybody seems to reject these series of new AOl logo made by whom i don't know.. i think it's kind of simple, cliche' and useless. i mean, come on, if you take out the graphics from the 'AOL' word, can you even see the word 'AOL'?? only if it's on a black background which is once in a blue moon maybe...

here's what Om Malik posted on GigaOm about the new AOl look:
"AOL will launch a new look and logo along with its official spinout from Time Warner on Dec. 10, as it tries to become a content-centric company. Wolff Olins, a global brand and innovation consultancy, worked on this new look and logo which seeks to replace the older, more iconic AOL branding. The minute I saw the logo (and its various interpretations), my first reaction was simple: lame. It is ambiguous at best, and as sexy as the obese, shapeless humans living on Axiom, the flagship of the BnL fleet in Pixar movie “WALL-E.”

Why such a visceral reaction? Perhaps because I grew up with the old AOL (all caps) and am mad at change — a malady normally associated with aging. Jokes aside, the new logo fails to capture what is going to be a smaller, nimbler AOL, one that is represented by a collection of smaller, iconic brands such as Engadget and Joystiq. AOL should ask for its money back!"


AOL = LOL from The Guardian

what do you think? is AOL logo that lame..?