5.3.10

heart in a can


Diet Coke's new face by Tom Gauld

aaaawww... this should've been sold on Valentine's Day..

quoted from Creative Review:
Gauld's agency Heart emailed us with the above image of his latest project which, sadly for fans of his here in the UK, is only released in the US. The limited edition cans are designed to raise awareness of The Heart Truth, the women's heart health program. Gauld also helped create a series of animations for the campaign, two of which can be viewed here.

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