16.12.09

a non delivered promise


Greenpeace Ad by Arc Communications

this will work.

quoted from Creative Review:
"This is one of several Greenpeace-commissioned ads that have just been revealed in and around Copenhagen airport in the run up to the 15th United Nations Climate Change Conference (COP15) that takes place in the city next week...

The ads all feature a doctored image of a current world leader - so that they look about ten years older - apologising from the future (2020 to be precise) saying, "I'm sorry. We could have stopped catastrophic climate change... We didn't."

"The brief from Greenpeace International was simple," he continues, "to put pressure on world leaders to create a fair and binding agreement at Copenhagen.""



there are lots more of these thought provoking ads on Creative Review's post on "World Leaders Apologise from the Future"

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